{"id":15225,"date":"2023-04-25T13:01:03","date_gmt":"2023-04-25T11:01:03","guid":{"rendered":"https:\/\/fitpass.rs\/blog\/?p=15225"},"modified":"2024-08-19T12:15:43","modified_gmt":"2024-08-19T10:15:43","slug":"employer-branding","status":"publish","type":"post","link":"https:\/\/fitpass.rs\/blog\/employer-branding\/","title":{"rendered":"Employer branding &#8211; Zna\u010denje, aktivnosti i strategija za unapre\u0111enje"},"content":{"rendered":"\n<p><strong>Employer Branding<\/strong> je po definiciji proces promovisanja kompanije kao po\u017eeljnog poslodavca \u010diji je cilj da od biznisa napravi brend koji \u0107e privu\u0107i i zadr\u017eati zaposlene. <\/p>\n\n\n\n<p>Me\u0111utim, Employer Brending je mnogo vi\u0161e od toga, pogotovo danas kada je va\u017enije nego ikada na\u0107i kvalitetne ljude koji \u0107e unaprediti firmino poslovanje i koji ne\u0107e oti\u0107i \u010dim im se uka\u017ee prva bolja prilika. <\/p>\n\n\n\n<p>Za sve ovo je va\u017eno kreirati kompanijsku kulturu i vrednosti. <\/p>\n\n\n\n<p>Dakle, cilj Employer Branding-a je da se stvori kod zaposlenog \u017eelja da se zadr\u017ei u firmi u kojoj radi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Employer branding strategija<\/h2>\n\n\n\n<ol>\n<li>Pre nego \u0161to krene\u0161 u kreiranje strategije, va\u017eno je da izvr\u0161i\u0161 <strong>analizu trenutne situacije <\/strong>u kompaniji i da utvrdi\u0161 koja su glavna obele\u017eja poslovanja. Nakon toga, postavi jasne i merljive ciljeve koje \u0107e\u0161 kasnije koristiti za pra\u0107enje uspeha strategije.<\/li>\n\n\n\n<li><strong>Razvijanje i komuniciranje poruke<\/strong> <strong>brenda<\/strong>: Nakon \u0161to se utvrdi trenutna situacija i postave ciljevi, slede\u0107i korak je razvijanje brend poruke koja \u0107e biti temelj strategije. Ova poruka mora biti jasna, konzistentna i odra\u017eavati vrednosti i kulturu kompanije. Nakon razvijanja poruke, va\u017eno je definisati kanale komunikacije kojima \u0107e se poruka \u0161iriti.<\/li>\n\n\n\n<li><strong>Kori\u0161\u0107enje razli\u010ditih kanala komunikacije<\/strong>: Komunikacija je klju\u010dna za uspeh employer branding strategije, zato je va\u017eno iskoristiti razli\u010dite kanale kako bi se poruka \u0161irila. Aktivirajte se na dru\u0161tvenim mre\u017eama, organizujte doga\u0111aje, pove\u017eite se sa zaposlenima na internim kanalima komunikacije, i ukoliko bud\u017eet to dozvoljava iskoristite razli\u010dite online platforme i medije za promociju.<\/li>\n\n\n\n<li><strong>Analiza i prilago\u0111avanje strategije<\/strong>: Kao i kod bilo koje druge strategije, va\u017eno je redovno pratiti uspeh i meriti postignute rezultate. Nakon nekog vremena, oseti\u0107e\u0161 kako kompanija di\u0161e, koja strategija odgovara, a koja ne, i mo\u0107i \u0107e\u0161 da prilagodi\u0161 strategiju u skladu sa tim.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Klju\u010dni elementi uspe\u0161nog employer brandinga<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/fitpass.rs\/blog\/wp-content\/uploads\/2023\/05\/elementi-uspesnog-employer-brandinga.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"800\" src=\"https:\/\/fitpass.rs\/blog\/wp-content\/uploads\/2023\/05\/elementi-uspesnog-employer-brandinga.jpg\" alt=\"Elementi Uspesnog Employer Brandinga\" class=\"wp-image-15362\" srcset=\"https:\/\/fitpass.rs\/blog\/wp-content\/uploads\/2023\/05\/elementi-uspesnog-employer-brandinga.jpg 1200w, https:\/\/fitpass.rs\/blog\/wp-content\/uploads\/2023\/05\/elementi-uspesnog-employer-brandinga-300x200.jpg 300w, https:\/\/fitpass.rs\/blog\/wp-content\/uploads\/2023\/05\/elementi-uspesnog-employer-brandinga-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n\n\n\n<ul>\n<li><strong>Jasan i autenti\u010dan brend <\/strong>&#8211; Brend treba da bude autenti\u010dan i da odra\u017eava stvarne vrednosti i kulturu organizacije.<\/li>\n\n\n\n<li><strong>Transparentna komunikacija<\/strong> &#8211; komunikacija sa zaposlenima i potencijalnim kandidatima treba da bude transparentna i otvorena. <\/li>\n\n\n\n<li><strong>Razvijanje i unapre\u0111enje korporativne kulture <\/strong>&#8211; uspe\u0161an employer branding ne zavisi samo od spoljne percepcije kompanije, ve\u0107 i od stvarne kulture i vrednosti organizacije. Kompanija bi trebalo da se fokusira na razvijanje i odr\u017eavanje kulture koja podsti\u010de timski rad, inovativnost i li\u010dni razvoj zaposlenih.<\/li>\n\n\n\n<li><strong>Benefiti za zaposlene<\/strong> &#8211; kompanija bi trebalo da ponudi razli\u010dite <a href=\"https:\/\/fitpass.rs\/blog\/benefiti-za-zaposlene\/\">benefite za svoje zaposlene<\/a>, koji \u0107e ih inspirisati i motivisati. To mogu biti fleksibilni radni sati, pla\u0107eno odsustvo, zdravstveno osiguranje, sportski benefiti, edukacija, razvojni programi, i drugo&#8230; <\/li>\n<\/ul>\n\n\n\n<p>Svi ovi elementi doprinose <strong>pozitivnom employer brandingu<\/strong> i poma\u017eu u privla\u010denju i zadr\u017eavanju kandidata.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Employer branding aktivnosti<\/h2>\n\n\n\n<ol>\n<li><strong>Organizacija doga\u0111aja za zaposlene i zajednicu<\/strong> &#8211; Poput godi\u0161njih proslava, team building aktivnosti, humanitarnih doga\u0111aja, i drugih, kako bi oja\u010dali svoju kulturu i povezali se sa zaposlenima i lokalnom zajednicom. Ovi doga\u0111aji \u0107e pomo\u0107i u izgradnji pozitivne reputacije i pobolj\u0161anju imid\u017ea organizacije.<\/li>\n\n\n\n<li><strong>Saradnja sa obrazovnim institucijama i stru\u010dnjacima<\/strong> &#8211; Organizacije mogu sponzorisati obrazovne programe, u\u010destvovati u stru\u010dnim seminarima i predavanjima, i drugim aktivnostima koje pobolj\u0161avaju vidljivost organizacije.<\/li>\n\n\n\n<li><strong>Interni programi za obuku i razvoj <\/strong>&#8211; Interni program obuke i razvoja zaposlenih koji poma\u017ee u unapre\u0111enju ve\u0161tina zaposlenih i njihovom li\u010dnom razvoju. Ovo mo\u017ee uklju\u010divati online kurseve, seminare, radionice, mentorstva&#8230;<\/li>\n\n\n\n<li><strong>Dru\u0161tveno odgovorno poslovanje <\/strong>&#8211; Ovde mislimo na donacije i volontiranje za humanitarne organizacije, smanjenje ekolo\u0161kog uticaja, podr\u0161ku lokalnoj zajednici, i drugo.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Fitpass kao alat za pobolj\u0161anje employer brandinga<\/h2>\n\n\n\n<p><a href=\"https:\/\/fitpass.rs\/\">Fitpass<\/a> je platforma koja omogu\u0107ava tvojim zaposlenima pristup najboljim <a href=\"https:\/\/fitpass.rs\/objekti\">sportskim centrima, teretanama i bazenima u Srbiji<\/a>. <\/p>\n\n\n\n<p>Fitpass mo\u017ee biti koristan alat u pobolj\u0161anju employer brandinga na nekoliko na\u010dina:<\/p>\n\n\n\n<ol>\n<li><strong>Pobolj\u0161anje dobrobiti zaposlenih<\/strong> &#8211; Kori\u0161\u0107enje Fitpass-a mo\u017ee doprineti pobolj\u0161anju zdravlja zaposlenih i smanjenju stresa, \u0161to mo\u017ee dovesti do pove\u0107anja produktivnosti i smanjenja stope odsustva. Kao rezultat toga, organizacija se mo\u017ee promovisati kao mesto koje brine o dobrobiti svojih zaposlenih.<\/li>\n\n\n\n<li><strong>Pozitivno radno okru\u017eenje <\/strong>&#8211; Omogu\u0107avanje zaposlenima da koriste Fitpass kao alat za pobolj\u0161anje njihovog zdravlja i blagostanja mo\u017ee dovesti do stvaranja pozitivnog radnog okru\u017eenja. <a href=\"https:\/\/fitpass.rs\/blog\/motivacija-zaposlenih\/\">Zaposleni \u0107e se biti vi\u0161e motivisani<\/a> i zadovoljniji, \u0161to mo\u017ee pozitivno uticati na atmosferu na radnom mestu.<\/li>\n\n\n\n<li><strong>Tim bilding aktivnosti <\/strong>&#8211; Fitpass je i alat za povezivanje zaposlenih kroz <a href=\"https:\/\/fitpass.rs\/blog\/tim-bilding-vodic\/\">tim bilding aktivnosti<\/a>. Mo\u017ee\u0161 organizovati timske dogadjaje koji uklju\u010duju upotrebu Fitpass-a, poput malog fudbala, basketa, \u010dasa joge, kuglanja, i mnogih drugih aktivnosti koje mogu doprineti stvaranju pozitivnog timskog duha i saradnje. <\/li>\n<\/ol>\n\n\n\n<p><strong>Ako \u017eeli\u0161 da sazna\u0161 vi\u0161e o tome kako Fitpass mo\u017ee pomo\u0107i tvojoj firmi, popuni kratak formular ispod<\/strong>. Na\u0161 tim \u0107e se javiti sa svim potrebnim informacijama.<\/p>\n\n\n<script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,n){gform.removeHook(\"action\",o,n)},removeFilter:function(o,n,r){gform.removeHook(\"filter\",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+\"_\"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==n?t.apply(null,r):r[0]=t.apply(null,r)})),\"filter\"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}});<\/script>\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_6' ><div id='gf_6' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_custom\">*<\/span>&quot; 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Kroz jasno definisanu korporativnu kulturu i autenti\u010dan brend, mo\u017ee\u0161 da izgradi\u0161 reputaciju po\u017eeljnog poslodavca i privu\u010de\u0161 talente iz svog sektora.<\/p>\n\n\n\n<p>Fitpass doprinosi dobrobiti zaposlenih stvaranjem pozitivnog radnog okru\u017eenja, poma\u017ee povezivanju tima kroz tim bilding aktivnosti, ali daje i dodatni benefit za sve tvoje zaposlene. Koriste\u0107i Fitpass zaposleni brinu o svom zdravlju, smanjuju stres fizi\u010dkom aktivno\u0161\u0107u, i samim tim postaju produktivniji i zadovoljniji na poslu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-custom-color-1-color has-text-color\">\u010cesto postavljana pitanja<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Kako mo\u017eemo izmeriti uspeh na\u0161e employer branding strategije?<\/h3>\n\n\n\n<p>Uspeh employer branding strategije se mo\u017ee izmeriti kroz pove\u0107anje broja kvalitetnih aplikacija za posao, pove\u0107anje stope zadr\u017eavanja zaposlenih, pobolj\u0161anje anga\u017eovanosti i zadovoljstva zaposlenih, kao i kroz pove\u0107anje pozitivne percepcije brenda u javnosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Koje su naj\u010de\u0161\u0107e gre\u0161ke koje kompanije prave prilikom kreiranja employer branding strategije?<\/h3>\n\n\n\n<p>Neke od naj\u010de\u0161\u0107ih gre\u0161aka na koje nailazimo u kreiranju employer branding strategije su nedostatak autenti\u010dnosti i jasno\u0107e brenda, ignorisanje kulture i potreba zaposlenih, nedostatak transparentnosti u komunikaciji, nedovoljno prilago\u0111avanje digitalnim trendovima i nedostatak konzistentnosti u implementaciji strategije.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Kako mo\u017eemo unaprediti na\u0161u employer branding strategiju kroz dru\u0161tvene mre\u017ee?<\/h3>\n\n\n\n<p>Dru\u0161tvene mre\u017ee se mogu koristiti za unapre\u0111enje employer branding strategije kroz kreiranje autenti\u010dnog sadr\u017eaja koji odra\u017eava vrednosti i kulturu kompanije, aktivno anga\u017eovanje i interakciju sa potencijalnim i postoje\u0107im zaposlenima, kao i kroz kori\u0161\u0107enje specifi\u010dnih funkcionalnosti platformi za promociju brenda i pobolj\u0161anje vidljivosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Kako Fitpass mo\u017ee doprineti employer branding strategiji na\u0161e kompanije?<\/h3>\n\n\n\n<p>Fitpass mo\u017ee doprineti employer branding strategiji tvoje kompanije kroz unapre\u0111enje dobrobiti i zdravlja zaposlenih, kao i kroz stvaranje pozitivnog i zdravog radnog okru\u017eenja, \u0161to mo\u017ee pomo\u0107i u privla\u010denju i zadr\u017eavanju kvalitetnih kadrova.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Employer Branding je po definiciji proces promovisanja kompanije kao po\u017eeljnog poslodavca \u010diji je cilj da od biznisa napravi brend koji \u0107e privu\u0107i i zadr\u017eati zaposlene. Me\u0111utim, Employer Brending je mnogo vi\u0161e od toga, pogotovo danas kada je va\u017enije nego ikada na\u0107i kvalitetne ljude koji \u0107e unaprediti firmino poslovanje i koji ne\u0107e oti\u0107i \u010dim im se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false},"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Employer Branding | Zna\u010denje, Aktivnosti i Strategija za Unapre\u0111enje<\/title>\n<meta name=\"description\" content=\"Saznaj \u0161ta je employer branding, njegovo zna\u010denje, koje aktivnosti i strategije koristiti za unapre\u0111enje kompanijske reputacije i privla\u010denje talenata.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fitpass.rs\/blog\/employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employer Branding | Zna\u010denje, Aktivnosti i Strategija za Unapre\u0111enje\" \/>\n<meta property=\"og:description\" content=\"Saznaj \u0161ta je employer branding, njegovo zna\u010denje, koje aktivnosti i strategije koristiti za unapre\u0111enje kompanijske reputacije i privla\u010denje talenata.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fitpass.rs\/blog\/employer-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Fitpass\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FitPass.rs\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-25T11:01:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-19T10:15:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fitpass.rs\/blog\/wp-content\/uploads\/2023\/04\/employer-branding.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fit Pass\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fit Pass\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fitpass.rs\/blog\/employer-branding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fitpass.rs\/blog\/employer-branding\/\"},\"author\":{\"name\":\"Fit Pass\",\"@id\":\"https:\/\/fitpass.rs\/blog\/#\/schema\/person\/f118e95d58412ae1f52569b8292eadb8\"},\"headline\":\"Employer branding &#8211; 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